Friday, April 24, 2009

Getting More Traffic From Search Engines

By Brent Sweet

Attracting Visitors To Your Site From Search Engine Results Page (SERP)

Per Comscore Market Research study, 60% of average website's traffic comes from search engines such as Google, Yahoo, and MSN Search. Google, Yahoo, and MSN control 90%+ of the search market share. Google organic search alone drove an average of 41% of all traffic to the websites in Comscore study. In short, Google search is by far the single most important driver of traffic to the average website, twice as large as any other source, ie: Yahoo, MSN. Almost 80% of the top 500 online retailers in North America buy or rent text links directly or indirectly through SEO agencies to optimize their organic search ranking.

Incoming links (also known as inbound links and non-reciprocal links) have gained unprecedented importance in high ranking of your website. All major search engines, including Google, Yahoo, MSN, Ask Jeeves, Baidu rely on off-page factors such as Link Popularity to determine how important your site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A sufficient number of good incoming links helps your website beat the competition to rank high in Search Engines Result Pages (SERP).

For most websites then, one of the most important things to do to increase traffic is to optimize for search engine's organic search algorithms and create content that speaks to relevant search terms. One crucial way to optimize for search engine's organic search algorithms is by building inbound links to your website.

Getting Inbound Links From Relevant Websites

If you have a website, the fastest and easiest way for it to get in all the major search engine indexes is to do link exchanges or buy static HTML text link ads from authoritative and relevant websites. Even ten strong text links from relevant websites will get your site in the major search engine indexes quicker than promoting it on your own and this will save you a lot of time.

When you buy text link advertising or rent links or exchange links you can quickly add multiple inbound links to your website from other authoritative relevant websites to help increase your organic search traffic and targeted traffic.

Search Engine Optimization Primer

In a nutshell, there are two major categories of search engine optimization: Onsite (on-page) optimization and Offsite (off-page) optimization.

Onsite optimization means building website that is rich with content and your relevant keywords, proper H1 and Title tags, clear site structure, and getting a good domain name.

Offsite optimization means getting relevant websites to place links to your site with relevant anchor text or keywords.

Did you know that Search Engine Optimization consultants and companies (SEOs) can get search engine rankings to jump with barely a change to a website's text? How do they get their client's websites in the major indexes so quickly? Well, search engine optimization experts learned long ago that SEO is all about "offsite optimization" and the key to a successful offsite optimization campaign is the proper utilization of inbound text links to a website.

In addition, text link ads provide more ways for customers to find your website: to click and navigate to your site. Text links boosts your search engine position, which is a key factor in driving potential customers to your site.

Inbound text links to your website is one of the most important factors in SEO (search engine optimization). Text links ads are plain static HTML links that can help you get more traffic and increase your organic search traffic.

SEO (Search Engine Optimization) offers you continual traffic beyond your initial investment dollars. You also only pay a flat price for each text link that you buy, so you don't have to worry about CPC( cost per click) or CPM (cost-per-impression) rates.

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