Wednesday, January 21, 2009

Professional Tips On Attaining Victory In Sales Negotiation

By Chris Channing

The right sales negotiation experience alllows even average consumers to barter their way into a less expensive lifestyle. More importantly, training in sales negotiation allows those in the business field to obtain more capital and resources from a single deal, further empowering their company to success.

Sometimes it is better to focus on what not to do, rather than first jump into what to do correctly. Amateur buyers are encouraged to show little need for a service or product, or even stress a time constraint to sellers. Doing so will cause the seller to believe that the seller is providing a valuable service, and feel in charge of the negotiation. Obviously, this is a dangerous turning point that the buyer should avoid.

When a sales negotiation runs too long, there is a certain degree of anxiety that is going to be present. This may be used to the buyer's advantage in making the seller tire out and succumb to a better deal, but keep in mind that this usually has a negative impact on business relationships and instead buyers should focus on keeping the negotiation short in length. The buyer should keep focused on building a solid sales negotiation, not pressuring a seller into a better sale through shady tactics.

A friendly way to get the ball rolling, even if the seller isn't aware of it, is to invite the seller to some type of social activity. Lunch, for example, is a great way to allow the buyer judge what type of person the seller really is. This aids in the ability to guess beforehand what the seller is capable of, what the seller will likely request, and how the seller will do it. This act allows the buyer to formulate counter-offers even before the sales negotiation takes place. Keep in mind the seller may be doing the same thing, and to give out relatively little information while still being friendly.

Sometimes it isn't such a bad idea to take the example of car salesmen. A car salesman will commonly resort to tactics that make an offer seem final, but keep the tone of negotiation on light terms. This is sometimes done through deferring the blame to a superior. When pressed for a lower price, stating that one's superior has only allowed for a certain price drop will let a seller remain firm, yet also keep the negotiation atmosphere on friendly terms.

The best thing to take away from the mentioned tips is that power comes through confidence and by exhibiting little need for the seller's product. The seller is in need of a buyer, so never feel like you are the only one in the negotiation that genuinely needs the deal to go through. Instead, keep a clear head during the process. Having the ability to object to an offer may also shake the seller down considerably, so also pursue second options in case the one currently being discussed doesn't come through.

In Conclusion

Psychology, etiquette, and personality play a large part in which way a sales negotiation will sway. Maximizing each of the three factors to your best ability will allow you to attain success in the negotiation room, maintain good business partners, and ultimately to grow your company into a more powerful entity.

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