Wednesday, March 25, 2009

The Many Views of Viral Marketing

By Steve Blalock

In the beginning, e-mail was the way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as government restrictions are placed on it. Still it does work.

2. Newsletters: This is an extension of e-mail but it is a very effective tool. If you include enough timely and valuable information, a good newsletter can increase the number of visits to your website.

3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

4. Chat Rooms: A chat room on your website can encourage interaction among your customers and that cant be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day.

5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

6. Video Clips: Including video clips on your website will keep the interest up and increase traffic.

7. Flash Games: Although they are costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

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