Thursday, March 19, 2009

Mare The Most of Your Article Marketing

By Michael Fleischner

Article marketing is one of the most popular ways to improve your search engine optimization efforts. With the introduction of article submission software, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.

In this article, I will provide article writing and submission guidelines that I've used to improve the overall effectiveness of my submissions and virtually guarantee that articles are placed on pages with a high Google page rank.

Article marketing gives your article content a life well beyond a single listing. Website owners visit article aggregation websites to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it's submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided them.

Make Sure Your Article Is More Than 500 Words. Too often I see articles that are just a few words short of the minimum required. Many article submission web sites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that web sites that do not count prepositions still measure more than the minimum.

Construct Your Article Around A Specific Keyword Phrase. When you write an article about a particular topic, select a keyword phrase that helps to promote your website or service. The result is that search engines find your content easily based on the keywords you've used.

Create A Strong Headline. By developing a catchy headline, readers are drawn into your content and take notice. Even though your primary purpose is content distribution and building in-bound links to your web site or blog, don't lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to stop and take notice. This leads to greater awareness and action among webmasters seeking content.

Create A Compelling Headline. By developing a compelling headline, readers are drawn into your content and take notice. Even though your primary purpose is content distribution and building links to your website, don't lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content.

Focus On The Author Section. The most valuable aspect of article marketing is the link placed in the article content itself or in the author section. Links provide valuable information for search engine purposes and can drive users back to your website. Article links can be provided in two ways. The first is through a link back to your website. This is a link to your website presented in the actual body of the article. The second is in the author section. The first type of link is rarely accepted by article directories. The second, which provides information about the author of the article, is usually less than a couple hundred words and usually accepts an html link back to your website. Choose your link text carefully and include with each article.

The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you're looking for.

Using article marketing is simply a great way to improve your websites ranking. With the help of distributed content and links back to your website, search engines like Yahoo! take notice and assign your website a good amount of value. This comes back to you in higher rankings and Google PR.

Article marketing is an important part of everyone's SEO strategy. What's most important is that you develop content for a specific niche or area and teach something to those who read it. Individuals wish to learn and improve upon their work. By providing something of value, your content will be shared and distributed throughout the web.

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