Wednesday, February 18, 2009

Create A Promotional Video For Your Business

By Henry Dickson

The huge popularity of Web video establishes one single thing, you do not have to be a professional creator of video movies to reach a massive audience on the Web. If you have technical information about something that can benefit customers, you can be the principal of your own how-to-do-it video production line. Decide what sort of video production you want to make such as informative, motivational, inspirational, "how-to-do-it" and comedy are popular selections of video merchandise accessible on the Internet. Don't choose a genre just because it sells for other people, choose something you're passionate about. Your passion or lack of it will always present itself in whatever you produce, and this is true whether you're straight in front of the tv camera or behind it.

If you want to build homes for example, you may want to create a promotional video to persuade businesses and individuals to hire your services. This is the type of video production that you want potential customers to get at freely at your web site or web log. Another type of production that can produce a good income source is an educational video and as an freelance contractor, you recognize all the ins and outs of the business. An educational video product directed at teaching customers everything they need to recognize before choosing a contractor and starting a construction project can give individuals valuable information that they are prepared to pay for. Plus of course the do-it-yourself household improvement market place is one of the largest income producers in the United States.

Let's take the example of an independent contractor one step farther. Every tip that you can deliver and package in a 15 to 30 minute "how-to" video can generate a substantial revenue stream that makes money for you over a time period of several years. Think of how the do-it-yourself home improvement marketplace has exploded on television over the past few years. The World Wide Web opens up this massive marketplace to anyone with a camera, a laptop, and accomplished information of how to do something that adds value to your client's lives.

When you anticipate the profits that come with successfully finishing a job, you add value to your customers' lives. And when that happens, you produce a force of "customer evangelists", people who are anxious to inform others about how you created something of value for them. Whenever you make customers happy, always ask them to give you a testimonial to use for advertising your product or service.

Business organizations know the measure of written testimonials, but think about the benefits of filming testimonials to put on your internet site. Infact, if you have no experience in the creation of video products, a video recommendation from a satisfied customer is a great way to begin. You don't need to go out and look for acting talent-the best talent is a real individual who can be natural in front of a tv camera and just chat about the benefits of your product or service. Just post this as free content on your website and watch your gross revenue increase.

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