The best video wares invariably have the 'normal' look to them - the action appears to unfold spontaneously but as anybody who has ever produced a professional video project can tell you, it needs great preparation to acquire the feel of spontaneity. Experience teaches that most problems found during the creation of video wares are stimulated by bad planning-or a total deficiency of planning. You've in all probability witnessed the short videos that cisco.com is utilising in its campaign to promote the "human network". In one of the more unforgettable videos, a child named Myles trips the light fantastic in his kitchen and an older male, in all probability his big brother, places a camera phone at Myles and says, "Do something cool".
Myles does some nifty steps as the spot shows individuals all over the earth watching the 30-second video on their camera phones and PC's. Eventually we view a kid, about the same age as Myles, in a jammed street and he looks up in awe at the big screen in Times Square as the Myles video plays in the heart of New York City. This is an outstanding video recording and what makes it outstanding is that everything that goes on in it appears so natural but whenever this happens, you can be certain that a [great of careful planning went into those 30 seconds. I hope you get the chance to see this video but if you haven't seen it yet, just go to www.cisco.com because if you are considering making your first video product, you can learn a great deal from studying spots like the Myles video.
If you're serious about producing video merchandise for sale on the World Wide Web, one of the easiest things you can do to learn how to design and make great material is to consciously examine and break down your favourite videos. If you have it in your blood to make video wares, I'm sure this is something you've already been managing. If you're just starting to think about how to make your first product, grow the habit of following your favorite videos from a different point of view. You're no longer a consumer of video products-now you must view as a producer or broadcaster would watch. When something works, always ask yourself why it works and when something flops, ask yourself why it didn't work.
Before we depart from Myles and his road to Times Square, the first thing you should do is plan a 30-second video production but, attack the job as earnestly as if you were doing it for hire. Shoot it with your video camera phone-or with someone else's camera telephone if you don't have one-and do it for the purpose of posting it on metacafe.com or any of the other video sharing web sites but, the important thing is to get moving.
When you think about how easy it is to get moving as a creator and publisher of video merchandise, you can't afford not to take advantage of the force of video to force visitors to your site or web log. With a little practice you'll soon be selling professional video products on the Net.
Myles does some nifty steps as the spot shows individuals all over the earth watching the 30-second video on their camera phones and PC's. Eventually we view a kid, about the same age as Myles, in a jammed street and he looks up in awe at the big screen in Times Square as the Myles video plays in the heart of New York City. This is an outstanding video recording and what makes it outstanding is that everything that goes on in it appears so natural but whenever this happens, you can be certain that a [great of careful planning went into those 30 seconds. I hope you get the chance to see this video but if you haven't seen it yet, just go to www.cisco.com because if you are considering making your first video product, you can learn a great deal from studying spots like the Myles video.
If you're serious about producing video merchandise for sale on the World Wide Web, one of the easiest things you can do to learn how to design and make great material is to consciously examine and break down your favourite videos. If you have it in your blood to make video wares, I'm sure this is something you've already been managing. If you're just starting to think about how to make your first product, grow the habit of following your favorite videos from a different point of view. You're no longer a consumer of video products-now you must view as a producer or broadcaster would watch. When something works, always ask yourself why it works and when something flops, ask yourself why it didn't work.
Before we depart from Myles and his road to Times Square, the first thing you should do is plan a 30-second video production but, attack the job as earnestly as if you were doing it for hire. Shoot it with your video camera phone-or with someone else's camera telephone if you don't have one-and do it for the purpose of posting it on metacafe.com or any of the other video sharing web sites but, the important thing is to get moving.
When you think about how easy it is to get moving as a creator and publisher of video merchandise, you can't afford not to take advantage of the force of video to force visitors to your site or web log. With a little practice you'll soon be selling professional video products on the Net.
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